Weirdly, airlines are the upselling masters. But spacious hotels and short-term rentals have much more to cross-sell to travelers than any flying tin cans have. Calling all consumer brands and local artisans: Here's the new "product placement."
Retailers like Amazon keep making everyday experiences more seamless, and that means that consumers will see an ever more glaring contrast with the travel sector's often outdated processes.
The online retail explosion of the past year highlights just how crucial digital, streamlined solutions are to hospitality and travel businesses as they strive to stay ahead in a rapidly transforming landscape.
It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.
Some companies have started stocking CBD beauty products, even if it might be outside their wheelhouse. Given the hype around the trend, we can expect more partnerships between CBD and beauty brands to come.
There’s now a wellness-themed trip out there for almost every traveler’s wants, whether that’s an ultra-exclusive self-care summit or an intense hiking tour in a remote locale. So it comes as no surprise that the already booming wellness industry is now benefiting from people hitting the road.
It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.
Duty-free airport retail is an excellent way to reach coveted consumers. But airports also serve as the perfect global showcase for brands to test market products, try out new retail concepts, and build brand awareness among customers from emerging countries.
First, it was Whole Foods. Next came your garden-variety grocery stores offering up private-label good-for-you products. And now, even convenience stores like 7-Eleven and Wawa are the latest to jump onto the healthy food bandwagon.