Articles tagged “research”

As many private equity and other investors will tell you, massive opportunities remain in the travel industry over the long term. The travel market will undeniably look very different in 2025 than it does today. But if you believe Trip.com's projections, boom times are ahead for many companies.

During Skift Global Forum, we surveyed the travel industry’s decision-makers to determine what the industry thinks they know about consumers given the current landscape, what assumptions are being made, and where there may be a disconnect.

U.S. hoteliers are finding their pricing options constrained because of an influx of both short-term rental supply during peak periods, and because of hotel construction. Hoteliers may decide to get into the short-term rental market or not, but they increasingly have to take it into account when fine-tuning pricing strategies.

Emerging destinations and changes in travel styles are fueling a need for human interaction in the travel planning process among younger generations. Companies would be wise not to neglect the human element instead of betting the bank on booking and personalization technology alone.

Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It's a disruptive phase for travel that requires nimble strategies.

Spending as a result of U.S. meetings and events has steadily increased since 2009, and it doesn't look to be slowing down anytime soon, according to new research. Spending on food and beverage likewise isn't easing up at all.

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

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It’s no secret that more accessible technology has changed the way travelers research, shop for and purchase travel. Expedia Media Solutions looked at three examples of how digital is changing traveler behavior and why this matters.

Smartly, Priceline has shown no shame in capitalizing on the China opportunity through minority-stake investments. It works both ways, too. Numerous local players want a piece of China's exploding outbound travel business. That means investments in western assets. Subscribe to our Skift Research to know more.