Articles tagged “pullman”

Writing about hotel brand relaunches is a bit like writing about ballet performances. It's hard to capture in words, but some approaches are definitely more technically sophisticated than others.

Since 1859, the Pullman name has been synonymous with a pioneering spirit. This month, Accor is officially relaunching the Pullman brand, rejuvenating that historic legacy to serve the modern blended traveler and redefine the possibilities of premium hospitality.

Accor has doubled its premium hotel volume since 2019 and premium now accounts for half its fees from new signings. Yet to grow further in developing markets, it may need to get creative by adding local brands and training local talent.

More than 65% of Indian population is aged below 35. With increasing spending power, these young travelers make for a large potential traveler base.

Launched in the mid-19th century, Pullman Hotels & Resorts has always been rooted in innovation, culture, and lifestyle. Today, Accor is leaning into this heritage to appeal to blended travelers and power its growth in the premium category.

India is a strong player in Accor's global vision. The record-breaking expansion in 2023 is a step towards its goal of opening 30 properties in the country over the next three to five years.

Accor has built one of the industry’s most complex brand portfolios, with more brands than any major hotel group. It uses lifestyle, soft brands, and regional depth to stay competitive across markets.

As announced in mid-2022, Accor is now in the process of reorganizing its operational structure into two divisions, the hotel group stated Tuesday.

The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.

The boundary between professional and private worlds is increasingly blurred due to digital devices, and that has profound effects on the traditionally defined silos between managed and unmanaged travel worlds. And these changes differ from culture to culture.