Articles tagged “public relations”

Airbnb's Brian Chesky may be over-estimating how many people will work from home in the future "glued" to their laptop screens. But the world has changed — for sure — and travel patterns have been altered as well, with new demand for experiences.

Travel PR agencies have had to adapt to the complicated world of online content. As marketing dollars move towards influencers and activations, less is being put towards traditional print advertising in newspapers and magazines.

This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond.

Delta's become a master at telling the stories it wants told in an increasingly noisy marketplace.

Reporters are bombarded with often useless press releases. What works? A pitch from a public relations representative whom you know isn't a spin doctor and actually wants to convey some real, concrete, needle-moving NEWS.

Balancing the interests of the airline and the needs of the passengers who fly it every day leaves little room for error on the PR side.

Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.

Who knows? If the outgoing public relations director wrote all the soundbites, maybe Ryanair's Michael O'Leary will be transformed into a pussycat. Maybe not.