Articles tagged “privacy”

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Online Travel

U.S. Needs to Tighten Oversight of How Airlines Use Facial Recognition Data: New Government Report

Facial recognition tech divides people. They say either that it's faster and contactless, or that it invades people's privacy. But questions about data security matter, too.

U.S. Needs to Tighten Oversight of How Airlines Use Facial Recognition Data: New Government Report

Online Travel

How Apple’s New Privacy Effort Will Impact Travel Marketing

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

How Apple’s New Privacy Effort Will Impact Travel Marketing

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Hotel Marketers Prepare for the Death of Tracking Cookies
Free Read

Media and PR

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Tourism

No Facial Recognition Screening for Americans: Homeland Security

The Department of Homeland security seems to have bowed to public pressure on a plan to introduce facial screening for American citizens. But it's still using the practice on foreign visitors — something not all travelers will be happy with.

No Facial Recognition Screening for Americans: Homeland Security

Tourism

Toronto Pushback Shows Path Forward for Smart Cities Is Full of Compromises

By pushing back against Sidewalk Labs, the city of Toronto has shown that the future of the smart city will be forged by compromise and collaboration with local authorities.

Toronto Pushback Shows Path Forward for Smart Cities Is Full of Compromises

Hotels

Facebook Removes Airbnb Host Group That Ridiculed Guests

When guests stay in short-term rentals, they shouldn't have to worry that hosts might be sharing their intimate photos and personal information on Facebook, whether it be in nominally private groups or not. Airbnb, Vrbo, Facebook, and others need to be more vigilant so that their hosts aren't violating privacy policies on their platforms or elsewhere.

Facebook Removes Airbnb Host Group That Ridiculed Guests

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Hotels

Marriott Handed $124 Million Fine Over Starwood Data Breach

The headline fine amount might seem pretty substantial, but as with an earlier British Airways breach case, the penalties likely will be challenged. Both companies will no doubt vigorously defend themselves in the hope of getting the figure reduced.

Marriott Handed $124 Million Fine Over Starwood Data Breach

Airlines

New Airline Seatbacks Have Cameras That Can Potentially Spy On Passengers

Just because airlines seemingly aren't activating cameras in seatbacks doesn't mean they can't be abused. Or hacked.

New Airline Seatbacks Have Cameras That Can Potentially Spy On Passengers

Online Travel

Popular Travel Apps Shared Detailed User Information With Facebook

What's clear from the report is that Facebook and some travel apps are sharing way more personal information than they had admitted to. The backlash will undoubtedly pick up steam, although Facebook seems to have largely escaped condemnation from this latest disclosure.

Popular Travel Apps Shared Detailed User Information With Facebook