This doesn't even rise to the severity of a slap on the wrist. We still can't be sure what Uber is doing with the data it collects about consumer behavior.
Ryanair is learning that sometimes being smart is better than being nasty.
Nearly every technology startup takes way more information from users than users would be comfortable with if they truly understood what they were giving up.
As with Waze and other apps and services that make life easier, consumers are happy to trade privacy for convenience and lower price almost all of the time.
Considering the multiple public revelations of the freedoms it has taken with privacy, Uber has a ways to go before the consumers who care about this will feel secure.
Invasion of privacy has always been key to what Uber does, but consumers have been cool with it because, hey! great service. With this investigations it will seek to assure users that it won't use this information for evil. Which we know is hard for them.
Female business travelers are one of the fastest growing demographics in global today making them a prime target for travel companies, which in this case results in more privacy and security for those women traveling alone.
Privacy concerns have kept the EU from setting up a system where flyers' contact and credit information is shared between states, although it is shared with the U.S. A recent exodus of Syrian supports have led the union to reconsider their guidelines.
Considering the way companies throughout the travel industry view consumer data (supposedly lacking personally identifiable information) as a commodity, it is high time that the DOT began taking privacy issues seriously.
You can read this story and, given the privacy implications, almost think it is a hoax. Sure, people can already take their smartphone cameras into public restrooms, but if you can indeed wink and take a photo with Google Glass, then there is literally nowhere to hide.