Articles tagged “photos”

If all of these Airbnb features work as advertised, then they will benefit hosts and guests — and Airbnb.

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.

Our readers — perhaps aimlessly clicking on compelling-looking stories from remote hamlets around the globe — have voted these stories up as the Skift most-popular stories of all time. Think of it as the wisdom of the crowds.

If chains such as Wyndham follow Hilton Worldwide's lead and enable their guests to reserve specific rooms, then photography and video will likely become an even more important part of booking and post-booking decisions.

It's difficult to determine if a strong Instagram presence really adds up to any significant impact on business or whether those traditional travel companies picking other social media battles are missing out. If anything, well-liked travel brands enjoy another point of contact with current and potential customers.