Wyndham Hotels May Turn to Guests for Property Photos and Videos
Photo Credit: A king room at the Days Inn & Suites in Altoona, Pennsylvania. Wyndham Hotel Group
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If chains such as Wyndham follow Hilton Worldwide's lead and enable their guests to reserve specific rooms, then photography and video will likely become an even more important part of booking and post-booking decisions.
Wyndham Hotel Group is in the midst of a multi-million dollar overhaul of its content management system, and as part of it the chain is actively considering offering curated guest photos as part of its visual mix.
Martin Smith, vice president of online retailing at Wyndham Hotel Group, said the group is "actively exploring" adding curated guest photos, and more video, including clips that would give guests a sense of things to do in hotels' environs, although there are "no firm plans or dates."
Rivals such as Starwood already integrate guest photos from Instagra
