Articles tagged “personalization”

Online Travel

Sabre CEO Tells IATA to Leave the Innovation to Us

Sabre's Klein is correct that IATA won't be driving the implementation of the next wave of ancillary and personalized services from airlines. But the track record shows that Sabre won't likely be doing so, either.
Partnerships

From Campaigns to Content: The Evolution of Hotel Marketing

There's a shift in the way smart hotels are marketing themselves. Big budget ads and single-track campaigns are being put on the back burner as marketers move towards personalization, continious conversations, and guest-centricity.
Partnerships

Watch This Free Webinar on Personalizing Travel Marketing Efforts

The travel and hospitality industry is overflowing with data. How can travel companies develop smart strategies to deliver more effective and personalized travel experiences? Skift and Boxever hosted a webinar to find out.
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Online Travel

TripAdvisor Launches Personalized Hotel Recommendations

That whole Big Data thing is kicking in as TripAdvisor, which pegs itself as the largest online travel site in the world, has plenty of data as its disposal to use for personalized hotel recommendations. In a few years, this should be the norm across most of the travel industry.
Uncategorized

4 Strategies to Better Engage the Millennial Traveler

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.
Partnerships

3 Ways Hotels Can Effectively Use Targeted Guest Marketing

Guests have grown to expect more personalized and custom-tailored experiences. In order to keep up, hotels are facing a need to utilize technology that lets them efficiently segment customers and provide better guest experiences.
Partnerships

5 Reasons Why You Can’t Ignore Personalization in Travel

Much as the travel industry would like to move beyond pricing and fees, consumers still wants better disclosures and simplicity around ticket prices, fees and other related services. Is the travel industry listening?
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