Gogo had a set-back when American Airlines decided to open up its Wi-Fi bid to rival ViaSat, but this new Delta Air Lines commitment makes up for that.
Airlines are redefining loyalty on all fronts, from the way consumers collect miles or points to what that collection grants them access to before they even get on the plane.
Gustafson believes Danes and Swedes will need to catch up with their automation-loving Norwegian counterparts, but, in our experience, all of Europe is reaping the benefits of a strong focus on digital.
First let's get the record straight, we were totally wrong about Delta wanting to add Virgin America as a boutique property to its collection. In the end, Alaska Airlines got it and we’re just not sure what Alaska will do with it; it would seem Alaska isn’t sure either.
What Gogo's new study shows is that there is a great appetite for connectivity in the air globally, where it is rare. In North America, Gogo says the market is saturated, demand is lower. Whether this demand converts from 'would like to have' to 'would use' will depend on the costs of service, both for airlines and for passengers who pay the bill.
It’s difficult to argue with Tyler when he says the cabin product has improved dramatically. Vintage romance aside, “Golden age” flyers would have given a wing to fly in any of today’s Premium Economy cabins. Of course, for what they paid to fly — in relative dollars — they could well afford a trip on Etihad’s The Residence.
Formation Design’s blended cabin is part of a new trend of designers proposing that airlines think beyond tradition cabin class marketing. The notion of a lay-flat Premium Economy is exciting. If Henshaw feels measured optimism that airlines could take the next big leap forward—we’ll join him in that optimism. (We’ll still take tiny breaths until it happens, though. We wouldn’t want to pass out while we wait.)
Interesting the results you get to to these types of awards when you measure them by how satisfied passengers are with their experience. Maybe Heathrow has earned that third runway now?