Articles tagged “passenger experience”

Singapore Airlines has created one of the world's most luxurious airline products. But is that enough to make the six-seat cabin profitable? Perhaps on a few routes. But we're skeptical about others.

We expect Singapore's new first-class suites will be considered among the world's best products. But the airline still faces intense competition from Gulf and Asian airlines. It's not clear how much this cabin update will help on that front.

Welcome to the very first Skift Airline Innovation Report. Be sure to subscribe so you can receive it every week in your inbox. We'll stay atop current industry trends, and have fun doing it.

We're excited to debut the Skift Airline Innovation Report. We hope it will become an essential tool in keeping abreast of and deciphering developments in the ever-changing global airline industry.

You can argue it's never been a better time to fly. Fares are cheap, and amenities like Wi-Fi and free snacks keep improving. Even better, airlines are updating their mobile apps, making it easier for passengers to rebook from delayed or canceled flights. But some people — at times, frequent flyers but mostly the infrequent ones — still view flying as a pain.

Did United Airlines promote its new Polaris cabin faster than was prudent? The answer is probably yes. But remember, in 2016, United was losing high-value customers to competitors. It likely wanted to make a splash by highlighting its future plans.

What we learned from this story: Jessica Alba is one reason airlines improved pajama quality, and passengers steal pillows and blankets from airplanes. Plus, not everyone is sure why airlines give premium passengers amenity kits on every long-haul flight.

This is a good development for passengers, who must wonder why they still have to check in for flights in 2017. But for many airlines, check-in still serves a valuable purpose.

Delta has a message for passengers who don't like Basic Economy fares: Trade up and buy a better product.

First class is becoming more rarified as carriers emphasize dense business class configurations. But the most exclusive product does still play a role for well-heeled customers and the marketing departments of top carriers.