Articles tagged “partner content”

New Research: Why Hotel Loyalty Is No Longer Just a Marketing Tool

Hotel loyalty programs are evolving from points systems into commercial engines that influence booking behavior, guest spend, and brand choice. New data shows travelers want simplicity, relevance, and meaningful value, not complexity or novelty.
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MSC Group Expands Private Island Portfolio to Capture Luxury Demand

As guest demand for curated, turnkey experiences increases, private islands are taking on a larger role in how cruise lines design itineraries. MSC Group’s Cruise Division is expanding its footprint in the Bahamas with Ocean Cay and Sandy Cay, extending its onboard experience into the destination.
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Why Culture Is Becoming a Strategic Advantage in Hospitality

As hotel brands compete on scale, technology, and loyalty ecosystems, Accor is positioning culture as a long-term source of differentiation. By investing in heritage preservation and creative partnerships, the group is betting that cultural credibility will shape hospitality’s next phase.
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Payments Have Become a Make-or-Break Factor in Travel

Payments and financial infrastructure may seem “behind the scenes,” but pretty much everyone can think of a time when a blocked transaction or confusing checkout stood in the way of a great travel experience. Elevating payments strategically at an organizational level can lead to better customer experiences, more efficient and cost-effective operations, and increased profitability.
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New Report: Competing for Relevance in the AI Era

Travel marketing is entering a new phase as AI and shifting discovery habits reshape how brands connect with travelers. Based on insights from 10 industry leaders, this report explores how marketing is becoming more dynamic, more connected, and more dependent on relevance, trust, and real-time value.
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Skift Meetings launch

Why Planners Are Turning to Grenada for a Caribbean Without the Crowds

You probably haven’t been to Grenada — yet. As hotels open new luxury properties and airlines add service in this under-the-radar Southern Caribbean country, this tri-island destination is moving quickly onto planners’ lists, particularly for programs that center exclusivity, cohesion, and culture over mega-resort scale.

New Research: Why All-Inclusive Travel Is Having a Moment

All-inclusive vacations are becoming more popular with travelers, who are seeking highly personalized experiences and a wide range of activities that maximize their travel investments. New data proves that this is more than a trend.
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How Payment Systems Are Changing in Travel and Hospitality

Payment systems increasingly surface at moments that affect both the guest experience and internal operations. This report examines how industry leaders describe the current state of payments, where they see constraints, and which capabilities they believe will matter most over the next several years.
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