Articles tagged “partner content”

Vienna already ranks among the world’s leading destinations for international programs — but the city is investing even further in the experiences and infrastructure planners increasingly prioritize, including new luxury hotels, immersive off-site venues, and culinary experiences.

In response to global uncertainty and pricing pressures, some medical meeting planners are prioritizing destinations that can reduce risk around attendance and engagement — and the largest city in Victoria, Australia is increasingly part of that mix, combining accessibility with a deep base of medical expertise.

In this video from Skift Asia Forum 2026, Andrew Langdon, chief development officer at Accor, explains how generational shifts and rising competition are accelerating hotel brand conversions across Asia, with mid-scale and economy properties driving most of the growth.

Anaheim’s family-friendly reputation is maturing as major industry events choose the destination for an expanding portfolio of immersive environments that deliver high-impact, personalized experiences

Asia’s hotel pipeline is still growing, but an increasing share of that growth is coming from existing properties rather than new builds, as owners tap global brands like Accor for distribution, loyalty, and pricing power.

For years, Global Travel Collection's $2.4 billion in sales has been spread across legacy brands, masking its true scale. Its brand unification is a signal that scale is becoming the defining competitive advantage in luxury travel.

Selecting a beach destination for a conference comes with obvious upside: Most attendees are eager to pair their professional responsibilities with a desirable setting and the calming soundtrack of ocean waves.

Bloom's insistence on profitability before scale runs counter to the growth-at-all-costs orthodoxy that defined the last decade of travel tech investment in India. As it enters a new phase of expansion, the company now faces the challenge of sustaining product and profit while scaling up.

Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.

The World Cup will only last for a few weeks, but the tournament carries long-term implications for meetings and conventions. Learn how Kansas City’s sports strategy has created a winning formula for welcoming major business events, too.