Articles tagged “partner content”

Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.

Airlines may be underestimating payments. As distribution grows more complex, payment infrastructure is becoming a bottleneck that shapes growth, partnerships, and the ability to deliver modern retail experiences.

As costs rise, meetings that keep attendees engaged beyond the opening and closing sessions are the ones most likely to win executive buy-in.

Generative AI platforms now shape travel shortlists at the inspiration stage. With 94% of hotels invisible in AI search results, only a narrow set makes it into consideration. Brands not present in the media sources informing these tools risk being filtered out before booking even begins.

As travelers prioritize seamless, end-to-end journeys, Capital One is moving beyond booking to build a fully integrated travel ecosystem, reshaping how brands reach and engage customers along the way.

Vienna already ranks among the world’s leading destinations for international programs — but the city is investing even further in the experiences and infrastructure planners increasingly prioritize, including new luxury hotels, immersive off-site venues, and culinary experiences.

In response to global uncertainty and pricing pressures, some medical meeting planners are prioritizing destinations that can reduce risk around attendance and engagement — and the largest city in Victoria, Australia is increasingly part of that mix, combining accessibility with a deep base of medical expertise.

In this video from Skift Asia Forum 2026, Andrew Langdon, chief development officer at Accor, explains how generational shifts and rising competition are accelerating hotel brand conversions across Asia, with mid-scale and economy properties driving most of the growth.

Anaheim’s family-friendly reputation is maturing as major industry events choose the destination for an expanding portfolio of immersive environments that deliver high-impact, personalized experiences

Asia’s hotel pipeline is still growing, but an increasing share of that growth is coming from existing properties rather than new builds, as owners tap global brands like Accor for distribution, loyalty, and pricing power.