Articles tagged “partner content”

Skift Meetings launch

Why Melbourne Is Emerging as a Safe Bet for Global Medical Meetings

In response to global uncertainty and pricing pressures, some medical meeting planners are prioritizing destinations that can reduce risk around attendance and engagement — and the largest city in Victoria, Australia is increasingly part of that mix, combining accessibility with a deep base of medical expertise.

Full Video: Staying Competitive as Asia’s Hotel Market Shifts

In this video from Skift Asia Forum 2026, Andrew Langdon, chief development officer at Accor, explains how generational shifts and rising competition are accelerating hotel brand conversions across Asia, with mid-scale and economy properties driving most of the growth.
Sponsored

Inside the Rise of Bloom, a Tech-Led Hotel Platform in India

Bloom's insistence on profitability before scale runs counter to the growth-at-all-costs orthodoxy that defined the last decade of travel tech investment in India. As it enters a new phase of expansion, the company now faces the challenge of sustaining product and profit while scaling up.
Sponsored