Articles tagged “outdoor tourism”

Tourism

Florida Spotlights Nature Trails in $5 Million Tourism Campaign

Florida wants to spread tourist spending and foot traffic beyond its beaches and hotspots. It'll be tough as the American international travel boom continues to chip away at domestic tourism.

Florida Spotlights Nature Trails in $5 Million Tourism Campaign

Tourism

Domestic U.S. Tourism Growth Levels Off as Americans Head Overseas

If U.S. domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings.

Domestic U.S. Tourism Growth Levels Off as Americans Head Overseas

Tourism

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

Tourism

Pandemic Tourism Boost to Less-Crowded Locations Is Slowing Down

Rural and outdoor destinations were banking on the brand awareness they built during the years that major urban destinations were out of the competition. But return-to-normal may be eroding the visitor numbers from the pandemic years as tourists return to more crowded locations. Still, out-of-the-way places are confident travelers will still seek that breath of fresh air.

Pandemic Tourism Boost to Less-Crowded Locations Is Slowing Down

Tourism

The India/China Demographic Switch About to Reorder Global Travel

India is projected to surpass China as the world's most populous country later this year. That shift carries huge implications for travel across the globe. Watch our lively discussion in this Skift Megatrends video to get behind the numbers.

The India/China Demographic Switch About to Reorder Global Travel

Tourism

RV Drivers Take Shorter Trips, Get Vehicles Delivered

Thanks to soaring fuel prices, outdoor campers aren't the only ones watching out for bears. So are investors in the recreational vehicle market.

RV Drivers Take Shorter Trips, Get Vehicles Delivered

Startups

Australia’s Camplify Benefits From the ‘Van Life’ Trend

In 2021, Camplify went public as a kind of Airbnb for recreational vehicles. Its financial numbers help serve as a benchmark for the potential of this segment, with its many competitors.

Australia’s Camplify Benefits From the  ‘Van Life’ Trend

Tourism

A Marketing Blueprint for Responsible Travel Emerges for Tackling the Outdoor Tourism Boom

More crowds, more problems? Yes, but it's also pushing the industry to take a more collaborative and inclusive approach to marketing outdoor experiences.

A Marketing Blueprint for Responsible Travel Emerges for Tackling the Outdoor Tourism Boom
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Tourism

Azerbaijan Redefines Its Domestic Tourism Strategy By Looking Beyond Its Major Cities

With international travel on pause, Azerbaijan Tourism Board is inspiring Azerbaijanis themselves to discover the diverse, authentic offerings the country has to offer, more conveniently than ever.

Azerbaijan Redefines Its Domestic Tourism Strategy By Looking Beyond Its Major Cities

Tourism

Video: Opportunities and Challenges in Outdoor Travel

Watch a full session from our recent online event devoted to the short-term rental and outdoor industries.

Video: Opportunities and Challenges in Outdoor Travel