Finnair is trying to reinvent itself, in part by taking a hard look at 10 to 20 second-tier cities in China, as well as routes in other parts of Asia. What happens, though, when larger competitors get around to taking up some of the same opportunities?
TAM says it is adding 750 flights for the World Cup, and an additional 1,000 temporary workers to accommodate all of those soccer fans. The airline has had two years to plan for the World Cup, and for many passengers TAM will be their all-important introduction to Brazil and the championship. Let the flights and games begin.
Oneworld makes a strong showing, and as American Airlines continues to grow, it would appear to offer the strongest product of any of the three alliances. The wild card, though, comes from the non-traditional alliances being built from the Gulf states.
Oneworld now has the most meaningful presence of its peers in the Middle East's fast growing travel market. This is a position it won't want to give up.
Walsh has been spending time with heads of the Middle East’s thriving airlines and he's leaning toward their strategy of investments over alliances. His musings are theoretical now with EU regulations limiting action.