Articles tagged “omnichannel”

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New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Adara + Skift

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

2 days ago

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Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Epsilon-Conversant + Skift

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

1 year ago

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Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

Adobe + Skift

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

1 year ago