Slumping demand for Mediterranean and Caribbean cruises, as well as discounting, took a chunk out of Norwegian Cruise Line's profit in the second quarter.
Despite all the sabre-rattling, it could be business as usual for Europe's low cost carriers even if the United Kingdom leaves the EU.
A new fleet and intercontinental routes are key to Norwegian's strategy against its low-cost European competitors.
European airlines and their counterparts almost everywhere are bracing for a next terrorist attack and worry about the potential that demand won't bounce back as it usually does. Meanwhile, Ryanair believes coordinating its flights with long-haul carriers such as Norwegian will become a material part of its business.
Chinese consumers want to cruise in Asia, and cruise lines are jockeying to meet the demand. If the Asia experiment doesn't work out, lines can send their ships back to high-demand regions like the Caribbean and Mediterranean.
Norwegian Air is ramping up its U.S. routes even as it awaits U.S. approval of its foreign air carrier permit, which is stuck in political gridlock.
A deluge of new ships will make it cheaper for cruise lines to operate. They can also charge higher fares for new product and attract valuable first-time cruisers to the industry.
Themed sailings help cruise lines fill their ships and cruisers meet people with similar interests. Even small niche groups on cruises help cruise lines grow the pool of potential repeat customers.
Desperate times call for desperate measures, including Norwegian's pledge to use only American and European pilots on its transatlantic routes. Is that what Open Skies is coming to?
Despite the headline-grabbing factor of some of these facts, when examined as a whole they reveal and industry that does a solid job at passenger safety.