Skift Take

In Skift's top travel stories this week, our Megatrends 2025 discussed travel becoming more soulful and a comeback for the hotel industry. In other stories, Norwegian scuttled its long-haul operation, and Hilton ceased making political contributions.

Throughout the week we are posting original stories night and day covering news and travel trends, including on the impact of coronavirus. Every weekend we will offer you a chance to read the most essential stories again in case you missed them earlier.

Travel Megatrends 2025: Travel’s New Cadence Is More Deliberate, Introspective and Soulful: With prospects for winning the planet’s climate change confrontation after the horrific pandemic not appreciably improved in 2025, the travel industry and travelers rethink their operations and the way they wander the globe, respectively. Fear is a fantastic

Delta Forecasts Return to Profits This Year But With Little Help From Corp Travelers: As with earlier attempts to forecast the recovery, Delta’s optimistic outlook may prove overly bullish as the industry continues to struggle.

Is Norwegian Air’s Cutback the End of Low-Cost International Flights?: Norwegian admitted its wings have been clipped. It will now focus on its core market in the Nordic region and operate a handful of short-haul European flights and eliminate long-haul routes.

Hotel Company Mired in Pandemic Loan Controversy Shows It Didn’t Need Federal Money Anyway: Ashford Trust’s survival strategy shows the Paycheck Protection Program may not be enough of a life raft for struggling hotels during the coronavirus pandemic.

D.C.’s Hard Stop on Tourism Ahead of the Inauguration: Though already restricted due to Covid, Biden’s presidential inauguration week was expected to boost tourism in the nation’s capital. Those hopes are now dashed on the heels of last week’s domestic terror attack — a sad plight for a city trying to revive from the pandemic.

Oyo Receives Top-Up Investment: Travel Startup Funding This Week: Oyo, the budget hotel franchiser and vacation rental aggregator based in Gurugram, India, said it has received two investments this month.

Travel Megatrends 2025: Hotels Are Back With Big Upsides for Owners That Stuck Out the Hard Times: Corporate travel planners and event bookers hold the key to the financial fate for much of the hotel industry. But struggling hotel owners who made it to the other side of the pandemic were likely to see greater profits because of supply constraints and many weaker competitors succumbed.

New Airfare Hedging Tool Approved to Help Airlines With Volatile Revenue Swings: A new platform called Skytra, developed by Airbus, has been three years in the making, but expect tentative first steps from a battered and bruised travel industry.

Japan’s Second Covid Wave Puts Smaller Travel Agencies in Peril: A second wave in Japan puts its tourism members on a joyless rollercoaster ride. Small inbound travel specialists especially are hanging by a thread. Huddling together for strength and inspiration is a good idea.

Hilton Bans All Political Spending, Choosing Not to Target Trump Vote Supporters: Hilton suspended all political contributions in light of last week’s violence on Capitol Hill. But its blanket approach to both parties may draw the ire from those who had nothing to do with supporting the mob’s cause.

From Nazi to Pro-Trump Chants: Airline Crews Grow Weary From Harassment Over Mask Rules: Flight crews are on the front lines of America’s latest culture war: wearing masks. But even as some travelers are increasingly belligerent — even hostile — to these rules, leaders are optimistic that the new Biden administration will set the example from the top and shut down opposition.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: airbus, hilton, hotels, japan, norwegian, roundups, top stories, tourism

Photo credit: Travelers will be more destination-decisive in 2025. Illustration by Nadia Sgaramella. Nadia Sgaramella

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