Articles tagged “noma”

Tourists plan entire trips around food with increasing frequency. This has changed the idea of a restaurant as travelers seek immersive dining experiences outside of the traditional seated dinner.

As more travelers have realized that dining is truly an experience in its own right, more restaurants and travel companies are pursuing innovation and creating unique dining experiences around the world.

Despite the rise in user-generated reviews and the rise of great restaurants that don't fit into the "fancy dining" model Michelin celebrates, the brand's Red Guides still drive the discussion (and bookings) in dining whenever a new edition is published.

Considering how many restaurants end up giving diners food poisoning every day, it's a bit unfair to call out Noma. But with great power comes great responsibility.