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Patrick Whyte

Europe Editor

Recent Stories from Patrick Whyte:

How TUI Weathered Europe’s Summer Heat Wave

How TUI Weathered Europe’s Summer Heat Wave

Patrick Whyte, Skift

TUI seems to have mitigated the potential damage from a challenging operating environment. It will be interesting to see how it sustains its growth over the coming years.

3 days ago

Air France Appoints First Female CEO

Air France Appoints First Female CEO

Patrick Whyte, Skift

Anne Rigail has the key task of trying to get the unions onside in order to avert further strike action. If she succeeds, the future looks good for Air France.

4 days ago

Jumeirah’s Big Plans for 2019

Jumeirah’s Big Plans for 2019

Patrick Whyte, Skift

Jumeirah Group is certainly ratcheting up its plans. Broadening its brand portfolio will help with name recognition.

4 days ago

Green Tourism Sees Greater Opportunity at the High End

Green Tourism Sees Greater Opportunity at the High End

Patrick Whyte, Skift

Tourism providers can make big claims about their sustainability credentials, but is anyone really listening?

2 weeks ago

Brexit’s Ripple Effects Worry Scandinavian Airline SAS

Brexit’s Ripple Effects Worry Scandinavian Airline SAS

Patrick Whyte, Skift

It's not just UK airlines that are concerned about Brexit. An acrimonious departure could create uncertainty all over Europe.

2 weeks ago

Europe Working on New Tourism Brand Positioning: Value Not Volume

Europe Working on New Tourism Brand Positioning: Value Not Volume

Patrick Whyte, Skift

Europe is so popular as a tourist destination that it doesn't really need any help growing numbers. A move to concentrate on value is a sensible approach and one that will hopefully see the benefits spread to lesser-known destinations.

2 weeks ago

What the Latest Brexit Agreement Means for Travel and Tourism

What the Latest Brexit Agreement Means for Travel and Tourism

Patrick Whyte, Skift

The United Kingdom and European Union have finally agreed on a Brexit deal — but the drama isn't over yet. The UK parliament still needs to give its approval and at the moment, that isn't looking likely.

3 weeks ago

How Honeymoons Are Changing

How Honeymoons Are Changing

Patrick Whyte, Skift

Like so many other aspects of the travel industry, honeymoons are evolving. Today's newlyweds want something very different than past generations.

3 weeks ago

Virgin Atlantic Explores Flybe Acquisition

Virgin Atlantic Explores Flybe Acquisition

Patrick Whyte, Skift

Virgin Atlantic's Little Red domestic brand was not a success. It seems strange then that the carrier is exploring a bid for a short-haul airline, which has had its own struggles in recent years.

3 weeks ago

What European Rail Companies Need to Do to Boost Growth From Tourism

What European Rail Companies Need to Do to Boost Growth From Tourism

Patrick Whyte, Skift

Rail travel is a complex beast and something the tourism industry has yet to fully embrace, but things are starting to change.

3 weeks ago

Target the New Rich or Be Left Behind

Target the New Rich or Be Left Behind

Patrick Whyte, Skift

High-end travel companies need to find a way of targeting the newly wealthy, or they risk being left behind.

4 weeks ago

EasyJet Soars Above Brexit Black Clouds

EasyJet Soars Above Brexit Black Clouds

Patrick Whyte, Skift

Companies have had a couple of years to get used to the idea that the UK is leaving the European Union. The biggest problem they still have is knowing the exact relationship between the two come next March. EasyJet thinks it is in good shape whatever happens.

4 weeks ago