Travora management ran the company into the ground, and its consumer sites languished and will die.
The story of Travora is the story of what happens to mismanaged overfunded startups in a complex space as the market turns on them.
Websites can game the system for a length of time, but when it comes down to it they need to create content that people actually want. Nobody wants to be the next victim of an algorithm update. Just ask NileGuide or Uptake.