Skift Take

Websites can game the system for a length of time, but when it comes down to it they need to create content that people actually want. Nobody wants to be the next victim of an algorithm update. Just ask NileGuide or Uptake.

jeremyhead@jeremyhead
I just wrote a new post on Travelblather. It’s a bit techy and a tad outspoken (how unusual) http://t.co/AZ8AYuDN #travelblather

There’s an acceptance that ‘proper’ content is needed – but no desire to actually make the financial investment necessary to achieve this. There was a lot of waffle about ‘getting hold of content’ as it if was something you could go somewhere and harvest on the sly…

Well – here’s the answer. Pay for it.

smartphone

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: guides, nileguide

Up Next

Loading next stories