Today's podcast looks at Skift Research's latest mega-report on the state of travel, the marketing battles of Expedia and Booking Holdings, and new goals for Nashville.
Nashville’s ambition to host mega events shows it wants to be a major player. But while the city’s rebranding is attracting more diverse visitors, the real challenge lies in breaking free from its roots.
Dolly Parton has announced plans for a downtown Nashville hotel called Songteller Hotel, along with a museum showcasing her fashion and career artifacts.
Innovating amid budget slashes, natural disasters, plus a pandemic, takes vision. With backyard tourism now on a new pedestal, plus a high vaccination rate, Nashville's tourism execs are beginning to see their efforts bear fruit after having had some of the best tourism numbers in the country pre-pandemic.
Nashville is trying to solve a problem with no real blueprint: How do you encourage visitation after a natural disaster when people are afraid to travel due to coronavirus?