music Archives

SkiftX

New York City Taps Taylor Swift As Its Global Welcome Ambassador

NYC & Company is smart to attach the city's brand to the global "it girl;" however, Taylor appeals to a very specific kind of audience that could in some ways limit the influence of the new global campaign.

Samantha Shankman, Skift | 9 years ago

SkiftX

Music Tourism Brings $3.5 Billion In Revenues To UK Every Year

With digital music destroying other parts of the music economy, live music is thriving and tourism as part of it cannot be underestimated as these numbers from UK show.

Rafat Ali, Skift | 10 years ago

Hotels

New Hampshire resurrects earliest form of hotel promotion: Sheet music

Hotels’ in-house bands and take-home sheet music have been replaced with iPod docks and Instagram updates, highlighting the ever-evolving impact technology has marketing and hospitality as a whole.

Holly Ramer, Associated Press | 10 years ago

Media and PR

First look at Psy’s tourism ads for South Korea

South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.

Samantha Shankman, Skift | 11 years ago

Airlines

Musicians finally get a travel reprieve with new goverment rules

Musicians had been ensnared in rules, designed to cut down on illegal logging, that were nearly impossible to comply with.

Randy Lewis, Los Angeles Times | 11 years ago

Cruises

Royal Caribbean and TUI drum up cruise interest with heavy metal voyage

Themed cruises continue to fill cabins faster than the average voyage, making them a key tactic in drumming up market interest and attracting new cruise customers in Europe.

Richard Weiss, Bloomberg | 11 years ago

Hotels

Las Vegas’ transformation from casino capital into international dance party

Sin City venues’ only focus is making money so they’re willing to chase down the latest trend and take it to the next level, no matter whether its gaming, dance music, or blue grass.

Hannah Dreier, Associated Press | 11 years ago

Media and PR

Psy makes a tourism ad for South Korea: Gangnam Style and beyond

"Gangnam Style" was already an unofficial Korean tourism vehicle, so why not make it official? Tune in next month for the video clip.

Soo Kim, The Daily Telegraph | 11 years ago

Tourism

What Mississippi can teach Alabama about using blues to boost tourism

Destinations have to work what they have in order to stake a claim in the competition for tourism, and even a small rural town can transform itself into a southern music hub with the right amount of branding.

Russ Corey, Associated Press | 11 years ago

Tourism

Music festivals drive U.S. tourism in warm weather months

Airlines and hotels have come to expect a hike in searches and bookings when music festivals are announced, and the economic boost brought by festivals benefits local and chain brands alike for days before, during, and after the event.

Karen Schwartz, Associated Press | 11 years ago

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Articles tagged “music”