Articles tagged “mobile”

Travelers’ habits are changing, so corporate booking tools need to reflect that too. CWT’s relaunch is timely when people aspire to be kinder to the planet when they travel.

In this video conversation from the 2021 Skift Aviation Forum, we hear from Mike Appleton, president of TA Connections, about how new mobile, contactless solutions are improving the traveler experience and creating more efficient airline operations when unexpected disruptions occur.

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

5G has the potential to significantly impact the air travel experience and enable numerous process improvements. Enhanced connectivity will benefit both travelers and employees by improving everything from passenger processing and security to baggage management and retail operations.

When we officially launched Skift on July 30, 2012, we couldn't have envisioned the insanity and tragedy of 2020 and 2021. But we got through it as a company, and much of the global travel industry, licking its wounds, has likewise proved to be as adaptable as the circumstances demand.

With the recent launch of flights for its U.S. point of sale, and development of a payments platform, Booking.com continues to work on CEO Glenn Fogel's signature connected trip strategy. It's probably tough to learn too much so far about flights when hardly anyone is flying, but the initiative looks to be proceeding apace under the covers.

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Foursquare absorbing competitor Factual solidifies its position as a leader in location-based ad targeting services. Advertisers will likely welcome the strengthening of a rival to Google and Facebook in this particular advertising realm.

Technology plays an important role in helping tourism companies market local attractions and businesses more effectively. As smartphone functionality expands, Visit Houston is proving that augmented reality tools can have a real impact on visitor experience.

For airlines to deliver a seamless passenger experience, technology, people, and systems must connect on the back end.