Articles tagged “millennials”

Established brands and rising Millennial and Gen Z demand are transforming India's travel landscape through authentic, immersive short-term rentals.

A new survey by GetYourGuide found that 70% of respondents have a plan to book a guided tour in the next year.

Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.

In this video from Skift Aviation Forum 2023, we hear from Manisha Jain, vice president, global airline partnerships, American Express Travel, about passenger trends and how they can help industry leaders successfully engage with the wants, needs, and expectations of their customers.

The post-pandemic Chinese traveler is a whole new ballgame, and travel companies need to understand that and step up their game.

The online travel scene in Asia characterized by fierce competition and high stakes. Booking.com knows that it needs to sort the payment issue and make sure any lingering concerns are put to rest if it wants to stay ahead in the game in the region.

What's in a name? Call them GenerAsian Travelers or Native Explorers, a majority of Asian travelers share a strong penchant for travel experiences rooted in culture and heritage. Their shared enthusiasm extends to exploring the broader region as well.

In this video from Skift Global Forum 2023, we hear from Audrey Hendley, president, American Express Travel, about connecting with Gen Z and millennial travelers by developing a deep understanding of their experience-driven behaviors and expectations.

The younger demographics actively engaging with travel agents underscores the need for adaptation. Agents are blending traditional and digital methods to connect with clients, staying relevant by catering to their evolving preferences.

Although winds of change have begun to blow for the travel and tourism sector after three long bumpy years, a concrete roadmap is needed to fully revive the industry.