Articles tagged “millennials”

Marriott shows its lighter side with a new campaign attempting to inject humor, energy and sex appeal into the select service hotel market to attract a broader Millennial customer base.

The U.S. hotel pipeline isn't anywhere near pre-recession levels, but it is fairly healthy with the emphasis on midscale and upscale brands.

Mobile devices and on-demand services from Uber to Seamless are creating a generation more accustomed to instant gratification then the satisfaction of working for reward, and the trend has very real implications for hotels looking to gain millennial travelers' loyalty from a young age.

With the U.S. hotel industry performing well, it is losing some business from the sharing economy, but there isn't a lot of hurt yet. That could come later.

Marriott CEO Arne Sorenson says he is having "fun" watching the development of Airbnb. He adds that Millennials will be a "massive" portion of Marriott's customer base in a decade. It won't be too much fun, though, if Millennial travelers stray from hotels as their best options for a stay.

Travel plays an important role in millennials' lives, which translates over to their honeymoon experience where they are looking to go further and experience more to mark the occassion.

If hoteliers needed a wakeup call about the necessity to providing free Wi-Fi to leisure travelers, then this Choice Hotels survey should be loud and clear.

Millennial travelers are more likely to share their experience on social media and spend time and money meeting other travelers, just two of the reasons why all major brands are adjusting their products for the growing demographic.

Among the new guard of luxury hotel brands to state Gen Y as a primary target market, Quorvus Collection is positioning itself ahead of the curve in anticipation of a monied Millennial travel boom.

Will Millennials really be swayed by soft music and hotel lobby front desks that are more curvy than square? We'll reserve judgment until we see the changes in reality later this year.