Articles tagged “midscale hotels”

Luxury demand continues to power Hyatt through an uneven economy, reinforcing the company’s high-end strategy.

Conversions are giving hotel groups a faster way to expand midscale, especially in higher-cost markets where new builds are harder to justify.

The launch shows Marriott pushing deeper into midscale with a brand built for portfolio deals, not just one-off conversions.

Big hotel groups have a middle class problem. It's gotten harder to keep the promise of standardized, family-friendly quality hotels at reasonable rates.

Marriott’s newest global brand is getting its first real test in India as it mixes global muscle with local flavour. The company is moving faster than expected to bring a large portfolio of Fern hotels into its system.

As the largest hotel brand in the world, H World has already mastered quantity. Its new upper-midscale brand is a play for quality.

Every major hotel group wants a slice of the midscale pie, and for good reason: It’s where most of the action will be in Asia Pacific for the foreseeable future.

Wyndham's got a side hustle in what you might call frontier markets. While rivals crowd familiar ground, it's planting flags in the Caucasus and Central Asia, and chasing gaps in branded residential.

Marriott is pivoting hard to hotel conversions across Europe as tight credit squeezes new-build economics. It has been adding conversion-friendly brands and relaxing standards for operators to be more locally relevant.

Many hoteliers seek a middle way between the straitjacket of chain conformity and the hardships of being operationally independent. Mayfield, a new brand from the creators of Magnuson Hotels, aims for a fix.