Articles tagged “midscale hotels”

Marriott has realized it has been been leaving money on the table by primarily catering to expense-account travelers and vacationers in the luxury and upscale segments.

Global hotel chains always brought their tried-and-tested brands to India. Now Marriott is flipping that: India’s not just a stop, it’s the starting line.

While Hilton recently made headlines for bringing its luxury lifestyle brand NoMad to Singapore, the group has made clear that the real growth story lies in the mid-market.

In a country with a booming middle-class like India, the move to upscale and midscale travel is a no-brainer. As consumers look for quality without a hefty price tag, brands that upgrade their midscale offerings are already reaping the benefits.

Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.