Articles tagged “metasearch”

Online Travel

Google Flights Could Shift Strategy After Heavy Layoffs

Why doesn't Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there's too much ad revenue in play on the Google.com side of the flights business to merit such an all-in approach.
Online Travel

Lastminute.com Hits 'Restart' Button With New CEO

Having your top executives jailed is one thing. But as that issue recedes, Lastminute.com needs to deal with its under-performance issues and execute on strategy shifts.
Online Travel

Trivago Tests How to Give Independent Hotels More Direct Bookings

The search platform is displaying free links to independent hotels to push more direct bookings their way, but how will it ultimately claw back revenue from them when the likes of Hilton and Marriott have far bigger marketing budgets?
Online Travel

Airbnb, Google and Agoda Hint at Upcoming Search and Fintech Features

Airbnb needs to provide more information to guests about hosts, and making them more searchable would be an improvement. The fear, though, is that such information would make it easier for guests to book directly with hosts and bypass Airbnb.