Articles tagged “messaging”

Barry Diller's intelligence is not artificial at all and it's sometimes underrated. Diller has been one of the superstars in crafting the trajectory of online travel through his acquisitions and perseverance when things didn't always go smoothly.

We'll jump at the chance for automated expense reporting whenever we can and Microsoft's Cortana and Skype bots have potential to help travelers book trips. We just need to see whether travelers will trust bots as they've trusted their own booking capabilities in the past.

Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Download this report for FREE!

Give Kayak credit for going where the users are and building a travel-search app on top of Slack. Is Slack the optimum way to plan a trip? Hardly. But there will be some users, who are chatting at the office in Slack all day, who could find it convenient. Messaging apps such as WhatsApp would be fertile ground as well.

As messaging establishes itself as the dominant form of modern communication, consumers are increasingly tuning out to broadcast marketing. Smart travel brands are adapting by honing their conversational skills and welcoming a two-way dialogue with customers.

Messaging positions travel suppliers to address queries on a real-time basis and nearly instantaneously, and it gives travel operations the opportunity to coordinate on-site efforts in new and powerful ways.

Messaging stands to be a two-way, lasting conversation based on guest data, and we expect more and more outreach opportunities to emerge.

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies.

As messaging services proliferate, travel brands are gaining a holistic view of customer needs and customer interactions are migrating from the call center to local operations.

Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?