Articles tagged “megatrends”

We're excited to be coming back with more hybrid events with this robust calendar of forums and summits in 2022. In addition to the return of our Megatrends and Europe Forum, we will be launching two new events: a Lodging Summit in May, and a Middle East Global Forum in December.

Travel will never be the same, we know that, which makes our annual Megatrends outlook all the more important to understand this coming year as pillars for the industry's next phase.

The pandemic indeed has been a portal to change in so many ways, and the innovation is coming at the edges as it always does. Here are some of the reasons why I am excited about the travel industry today, almost a decade into running and building Skift.

When we officially launched Skift on July 30, 2012, we couldn't have envisioned the insanity and tragedy of 2020 and 2021. But we got through it as a company, and much of the global travel industry, licking its wounds, has likewise proved to be as adaptable as the circumstances demand.

This year's Megatrends looks ahead past the pandemic to envision the lasting trends and consumer habits that will impact the travel industry. Join editors and research analysts as they dissect what the business of travel might look like in 2025.

Some hoteliers may welcome the opportunity to work with Tripadvisor on improving their rankings, but Tripadvisor will be challenged to show that its reputation management service will pay as much attention to reviews on Google and Facebook.

Right before coronavirus brought the travel industry to its knees, we released our Megatrends Defining Travel in 2020. We've gone back and looked at those trends through the prism of the pandemic. Check out how things have changed.

As event planners transition to experience designers, destination selection will be an asset to delivering better meetings and events in 2020. Innovation, collaboration, and sustainability are key trends; a forward-thinking destination will be an important partner for delivering on growing attendee expectations.

As new concepts of urban living evolve and cities become even more attractive destinations for both working and living, hospitality brands will need to rethink the role they play for visitors and locals alike.

The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.