Hannah Sampson, Skift
Travel companies are honing their own technological innovations even as Silicon Valley acknowledges the dangers of tech overload. Travelers must find a balance.
5 months ago
Sojern + Skift
Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.
6 months ago
Grant Martin, Skift
Being a member in loyalty programs today is about as engaging as a trip to the auto mechanic. For most, complex rules and constraints take much of the utility out of the programs while other, more motivated travelers simply find them uninspiring. To survive, tomorrow’s loyalty programs will need much more than blockchain — they’ll need true disruption.
6 months ago
Leslie Barrie, Skift
It used to be food that created the buzz that lured travelers to all sorts of destinations. Now, wellness is taking over as travelers seek out healthier, more active vacations. Food is still a draw, of course, but it better satisfy a wellness craving.
6 months ago
Dennis Schaal, Skift
From cockpits to guest rooms, the travel and tourism industry confronts a dire need in finding and training qualified job applicants to fill their needs. Training and rewarding workers in even the lowest-paying jobs is vital because they can make or break a brand or a trip.
6 months ago
Andrew Sheivachman, Skift
In a rush to scale, consolidated travel companies find themselves with outsized market share that often leads to muscling consumers to their advantage. With no good alternatives, how will travelers react to the pressure?
6 months ago
Brian Sumers, Skift
Customers like low-cost airlines, but no carriers so far have perfected the model for long-haul flights. It’s not clear they ever will.
6 months ago
Dennis Schaal, Skift
Online travel agencies will be around a decade from now, but food, activities, and rides will be a lot more important to them and their customers. The saplings of this future growth are already visible in 2019.
6 months ago
Dan Peltier, Skift
Skift has covered every angle of the overtourism debate for the past three years and the more we’ve reported on destinations at capacity, the more we’ve realized those places are outnumbered by many others that understand tourism is about quality rather than quantity.
7 months ago
Sean O’Neill, Skift
Travel companies have long tried to woo their current customers into buying more, but their promotional tactics have tended to be generic and blunt. Not anymore. Brands are now adopting sophisticated technology to make their sales pitches relevant and effective.
7 months ago
Epsilon + Skift
The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.
7 months ago
Conversant + Skift
Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.
7 months ago