Articles tagged “megatrends 2019”

Travel Megatrends 2019: Real-World Experiences Gain Value in an Era of Tech Burnout

Travel Megatrends 2019: Real-World Experiences Gain Value in an Era of Tech Burnout

Hannah Sampson, Skift

Travel companies are honing their own technological innovations even as Silicon Valley acknowledges the dangers of tech overload. Travelers must find a balance.

5 months ago

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Skift Megatrends Webinar: Everything Is Converging in Hospitality

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Sojern + Skift

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

6 months ago

Travel Megatrends 2019: Travel Loyalty Is Overdue for Disruption

Travel Megatrends 2019: Travel Loyalty Is Overdue for Disruption

Grant Martin, Skift

Being a member in loyalty programs today is about as engaging as a trip to the auto mechanic. For most, complex rules and constraints take much of the utility out of the programs while other, more motivated travelers simply find them uninspiring. To survive, tomorrow’s loyalty programs will need much more than blockchain — they’ll need true disruption.

6 months ago

Travel Megatrends 2019: Wellness Is the New Hook in Travel Marketing

Travel Megatrends 2019: Wellness Is the New Hook in Travel Marketing

Leslie Barrie, Skift

It used to be food that created the buzz that lured travelers to all sorts of destinations. Now, wellness is taking over as travelers seek out healthier, more active vacations. Food is still a draw, of course, but it better satisfy a wellness craving.

6 months ago

Travel Megatrends 2019: Labor Shortages Force a Wake-Up Call

Travel Megatrends 2019: Labor Shortages Force a Wake-Up Call

Dennis Schaal, Skift

From cockpits to guest rooms, the travel and tourism industry confronts a dire need in finding and training qualified job applicants to fill their needs. Training and rewarding workers in even the lowest-paying jobs is vital because they can make or break a brand or a trip.

6 months ago

Travel Megatrends 2019: Consolidation Creates Travel Brand Bullies

Travel Megatrends 2019: Consolidation Creates Travel Brand Bullies

Andrew Sheivachman, Skift

In a rush to scale, consolidated travel companies find themselves with outsized market share that often leads to muscling consumers to their advantage. With no good alternatives, how will travelers react to the pressure?

6 months ago

Travel Megatrends 2019: Low-Cost Carriers Lose Some Luster

Travel Megatrends 2019: Low-Cost Carriers Lose Some Luster

Brian Sumers, Skift

Customers like low-cost airlines, but no carriers so far have perfected the model for long-haul flights. It’s not clear they ever will.

6 months ago

Travel Megatrends 2019: Online Travel Agencies Scurry for Salvation Beyond Hotels

Travel Megatrends 2019: Online Travel Agencies Scurry for Salvation Beyond Hotels

Dennis Schaal, Skift

Online travel agencies will be around a decade from now, but food, activities, and rides will be a lot more important to them and their customers. The saplings of this future growth are already visible in 2019.

6 months ago

Travel Megatrends 2019: Undertourism Is the New Overtourism

Travel Megatrends 2019: Undertourism Is the New Overtourism

Dan Peltier, Skift

Skift has covered every angle of the overtourism debate for the past three years and the more we’ve reported on destinations at capacity, the more we’ve realized those places are outnumbered by many others that understand tourism is about quality rather than quantity.

7 months ago

Travel Megatrends 2019: Travel Upselling Gets Smarter Than Ever

Travel Megatrends 2019: Travel Upselling Gets Smarter Than Ever

Sean O’Neill, Skift

Travel companies have long tried to woo their current customers into buying more, but their promotional tactics have tended to be generic and blunt. Not anymore. Brands are now adopting sophisticated technology to make their sales pitches relevant and effective.

7 months ago

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Loyalty 2.0: From Incentivizing Transactions to Creating Value

Loyalty 2.0: From Incentivizing Transactions to Creating Value

Epsilon + Skift

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

7 months ago

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The Personalized Approach to Upselling, Cross-Selling, and Everything in Between

The Personalized Approach to Upselling, Cross-Selling, and Everything in Between

Conversant + Skift

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

7 months ago