Articles tagged “meetingsiq”

Meeting organizers are pretty mixed on whether or not the Doral is a good fit for the summit. But even the ones who are in full support of the venue say it's impossible to take the politics out of it.

The property is definitely large enough, and is located near an international airport. On the other hand, there are major internet security concerns, and the hotel is a little impersonal. Plus, is the political fallout really worth it?

After a significant investment, four major hotel companies now have a controlling interest in the booking engine Groups360. It's unclear if this sets it up for success — or failure.

Hotels need to be willing to make more investments — and to give up some of their control — if Groups360 is going to work.

Ask nearly any event organizer about attendee engagement, and they'll say it's a top priority. Despite this, most have not invested in the right technology to track and analyze attendee behavior.

If you can't first measure engagement, then it's hard to improve it. Digital tracking devices are a good investment for planners and something to add to their toolbox, along with mobile apps and surveys.

Most planners still have a hard time sourcing and booking the right venue for an event. High costs and rude salespeople are only a couple of the obstacles they face despite new technology aimed to help ease the process.

The hotel industry has had a tough time improving the painful process of selling event space and room blocks to meeting planners. Perhaps this deal is a sign the sector is finally ready to invest in meaningful change to help repair the ecosystem.

One has to wonder whether Eventbrite's struggles as a public company will make the event-tech sector less attractive to investors in the future.

Investors will be able to breathe a sigh of relief once the event and ticketing platform finally absorbs all of Ticketfly's clients.