As with all advancements in technology, we need to ask ourselves: Is facial recognition software a good thing? And what are the potential consequences?
If the eyes are the windows to the soul, your face may be your ticket to your next event. Thanks to improvements in facial recognition technology, meeting and event planners have access to a whole slew of tools to make their conferences and events more interactive, engaging and secure.
In 2017, SXSW, IMEX, BizBash and other event companies all rolled out new chatbot platforms, which leverage artificial intelligence to customize messaging. This is how we'll engage with all brands in the future.
Chatbots offer the first glimpse into a future where meeting and event planners can deliver mass personalization at scale using artificial intelligence.
The use of sports stadiums and parks for non-sporting events is a growing trend in the meetings and events industry, and professional sports teams that are eager to create additional revenue and leverage investments are promoting their state-of-the-art venues as a unique alternative for hosting conferences, trade shows, meetings, and events.
While this week's Meetings Innovation Report takes a closer look at how to craft meetings for younger participants, from Generation Z to millennials, the truth is that all of these strategies make for more engaging, entertaining, and meaningful events.