Articles tagged “meetingsiq”

Mobile platforms are making it easier to develop augmented reality experiences. The opportunity is emerging for conferences and events to make a big impact on the event experience through new and intuitive digital tools.

For augmented reality to catch on, apps need to use the technology for useful tools instead of gimmicks. We're starting to see the beginning of this shift and events should pay attention to ways augmented reality can enrich experiences instead of replacing them.

It's an open secret that meetings and events are often rife with sexual harassment and other types of unsavory behavior. The industry wants to do more to create safer environments, but is only in the early stages of what will have to be a widespread cultural change.

Meetings represent a perfect storm for the kinds of incidents that sparked the #MeToo movement: Attendees gather in hotels and resorts and socialize at networking sessions fueled by alcohol. The industry is just now reacting with codes of conduct but that may not be nearly enough.

With Asia becoming a more popular meetings destination for Western organizations, events professionals need to understand local capabilities and cultural nuances. Often, local assistance on the ground can be the difference between success and failure.

Meetings and events can have a positive, transformative effect on the lives of attendees. It's good to see organizations working to provide valuable experiences for groups that have perhaps been underserved by the wider events industry.

Airbnb has formally entered the meetings and events sector with a simple widget and landing page. It will be much more interesting when Airbnb decides to use its platform to sell actual meeting space to organizers, since a global race is on among technology platforms to crack the online booking market for small and simple meetings.

The hubbub over commission cuts seems to have died down for now, although agents and planners are scrambling to figure out what to do. Booking away from Marriott and Hilton properties may not always be the best move for a client, so it will be interesting to see how this all shakes out.

Travel agents and meeting planners feel betrayed by Marriott’s – and now Hilton’s – move to cut commissions on group bookings. They’re grappling with ways to deal with the cuts, even as they fear more hotel companies may follow suit. It's not personal, though; it's strictly business.

Data security is taking on a new importance, with new legislation and the public spotlight moving to shine on the dangers of mishandled personal information. Partner with the right technology providers to avoid making a costly mistake.