Moving Toward an Augmented Future
Photo Credit: A demonstration of augmented reality features in Google Maps during the Google I/O 2018 keynote. As augmented reality moves closer to the mainstream, the events sector should follow suit. Google
Skift Take
Mobile platforms are making it easier to develop augmented reality experiences. The opportunity is emerging for conferences and events to make a big impact on the event experience through new and intuitive digital tools.
Augmented reality has long been hailed as a game-changer for meetings and events, although compelling examples of this enhanced future have been slow to emerge.
I took a look this week at the ways that technology giants are working to push the nascent space forward, and how events should look at exploring the space.
We've also got the latest on how the travel industry at large is slowly lurching toward more eco-friendly behavior and how hospitality is embracing pop-up hotels to market brand experiences. Cast your gaze below for everything you need to know.
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