Articles tagged “meetings”

Executives know that events work for promoting their brands and driving business. A big opportunity exists, though, for organizations to get smarter about how they spend on events and making the most of the data they produce.

Airbnb's new offerings will prove valuable for companies that don't want to source and plan their own intricate offsite experiences. A wider push into distributing meeting space, though, isn't here yet.

Our latest report dives into how hoteliers are embracing digital transformation to create direct relationships with meeting planners, optimize the group sales and marketing process, and lower the overall cost of group acquisition. Download the report to learn more!

How digital transformation is revolutionizing the meetings industry, and helping hotels to foster a more direct customer relationship How hoteliers and planners are striving to optimize different parts of the…

If Eventbrite indeed goes public, watch to see whether it continues its spending-fueled period of growth or transitions into a more risk-averse period. The global event market is still booming, but growth can come at a steep cost with a lack of focus on innovation.

Taken as a whole, Eventbrite's IPO filing shows the company has been spending to scale its ticketing platform globally and tee up a strong offering for investors. It will be interesting to see if the company can continue its explosive growth scrutinized as a public company.

After a failed initial public offering, PSAV is now in the hands of Blackstone. Time will tell if the move ends up increasing costs for event professionals as PSAV inevitably looks to expand its scale in the marketplace. The competition between hotels selling their own offerings and companies like PSAV will be fascinating to watch.

There is something happening at the newly named American Society of Travel Advisors. It not only has a new name, but has a new energy and confidence about where it is headed as it reaches out directly to a new generation of travelers.

There's a lot of buzz around emerging technologies like augmented reality and facial recognition. Realistically, though, it's too early for these things to really catch on, but companies like Cvent want to be ready to deploy new products when and if they do.

Planners are figuring out ways to lessen the impact of commission cuts, while many hoteliers in competitive markets have explored other ways to incentivize planners to book at their property. Creativity is necessary for planners to avoid a major financial hit with the industry now stacked against them.