Articles tagged “meetings”

Investing in technology has become crucial for hotels to better meet the needs of event planners who know that solid audiovisual equipment and fast Wi-Fi are more important than ever before.

Events have taken on an increased importance to corporate marketing efforts, even as costs have risen. It will be interesting to see if organizations are forced to reduce events in order to save on costs sometime in the next few years.

Executives know that events work for promoting their brands and driving business. A big opportunity exists, though, for organizations to get smarter about how they spend on events and making the most of the data they produce.

Airbnb's new offerings will prove valuable for companies that don't want to source and plan their own intricate offsite experiences. A wider push into distributing meeting space, though, isn't here yet.

Our latest report dives into how hoteliers are embracing digital transformation to create direct relationships with meeting planners, optimize the group sales and marketing process, and lower the overall cost of group acquisition. Download the report to learn more!

How digital transformation is revolutionizing the meetings industry, and helping hotels to foster a more direct customer relationship How hoteliers and planners are striving to optimize different parts of the…

If Eventbrite indeed goes public, watch to see whether it continues its spending-fueled period of growth or transitions into a more risk-averse period. The global event market is still booming, but growth can come at a steep cost with a lack of focus on innovation.

Taken as a whole, Eventbrite's IPO filing shows the company has been spending to scale its ticketing platform globally and tee up a strong offering for investors. It will be interesting to see if the company can continue its explosive growth scrutinized as a public company.

After a failed initial public offering, PSAV is now in the hands of Blackstone. Time will tell if the move ends up increasing costs for event professionals as PSAV inevitably looks to expand its scale in the marketplace. The competition between hotels selling their own offerings and companies like PSAV will be fascinating to watch.

There is something happening at the newly named American Society of Travel Advisors. It not only has a new name, but has a new energy and confidence about where it is headed as it reaches out directly to a new generation of travelers.