Articles tagged “Meetings Mean Business”

There's a growing conversation in the U.S. about how city governments and convention bureaus can better pool their resources to promote their local startup and research communities to convention organizers.

City governments and convention bureaus would love to better understand the long-term economic impacts that conventions in advanced industries deliver to their cities, but there are a lot of challenges trying to establish metrics and tracking methodologies to accomplish that.

The meetings and conventions industry is evolving into a global innovation distribution channel. The challenge is mapping and measuring those long-term impacts.

The rise of the Convergence Economy and its impact on meeting strategy How convention bureaus are driving economic development Evaluating the long-term impacts of conventions beyond the visitor spend

The Meetings Mean Business Coalition has built a strong war chest of advocacy materials supporting the value of face-to-face meetings, but incoming co-chair Paul Van Deventer says industry organizations should work more closely together to drive global growth.

The new Meetings Mean Business ad campaign is timed to coincide with the national political conventions to impress upon governments that they should support hospitality and tourism's efforts to attract meetings and conventions.

Global Meetings Industry Day is an advocacy effort by hospitality and tourism companies to promote the value of face-to-face meetings, but there should be more focus on industry insight versus marketing-speak.

Since Meetings Mean Business launched in January 2014 with industry-wide representation (except for the airlines), the coalition has become a valuable resource for industry research. The next phase includes getting non-industry CEOs to advocate for the value of meetings, finally ending the millennial conversation, and partnering with new tech and sharing companies.

There's a huge gap today in the meetings industry between ideation and implementation when it comes to next generation meeting design and event technology.

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event…