Tourism Bureaus Band Together to Promote the Meeting Industry’s Economic Impact
Photo Credit: The Las Vegas GMID panel took place at the new T-Mobile Arena. LVCVA
Skift Take
Global Meetings Industry Day is an advocacy effort by hospitality and tourism companies to promote the value of face-to-face meetings, but there should be more focus on industry insight versus marketing-speak.
Tourism bureaus around the world banded together as a collective force to promote the economic impact of meetings and conventions during the first Global Meetings Industry Day (GMID) on April 14.
GMID is spearheaded by the Washington, D.C.-based Meetings Mean Business Coalition (MMBC), which consists of some the biggest brands in hospitality and tourism, ranging from Marriott to Disney to Visit Florida. Previously, the event was specific to North America, called "NAMID."
Here is a list of organizations that participated in GMID 2016, and their initiatives.
Meetings Mean Business was forged during the darkest days of the recession in 2009 when companies began cutting back on travel for business events, creating no shortage of fear and panic throughout the hospitality and tourism industry.
Today, the MMBC website offers a "Toolkit" for industry trends, news, information, and data to inform business development strategy for travel and tourism professionals. Building on that,
