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Articles tagged “meetings and events”

Business Travel

Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events

The results of this study seem like a no-brainer, but you might be surprised to see how this is part of an evolving conversation about the true importance of face-to-face meetings and events.

Deanna Ting, Skift | 7 years ago

Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events

Business Travel

Visit Florida’s Budget Cuts Could Seriously Impact Florida’s Robust Meetings Business

How much of an impact the slashed Visit Florida budget will have on the state's meetings and conventions industry is an open question. The answer depends on whom you ask.

Jaimie Seaton, Skift | 7 years ago

Visit Florida’s Budget Cuts Could Seriously Impact Florida’s Robust Meetings Business

Business Travel

How Smart Event Organizers Are Using Big Data to Create Better Events

Limitations remain, but there's a goldmine of data available that can help with sales, marketing, and production.

Lisa Skriloff, Skift | 7 years ago

How Smart Event Organizers Are Using Big Data to Create Better Events

Business Travel

Why Meetings Within Meetings Matter for Large Events

The purposeful creation of meetings within meetings is important for the continued vitality of large meetings because it offers attendees focused discussions and connections in intimate settings.

Jason Hensel, Skift | 7 years ago

Why Meetings Within Meetings Matter for Large Events

Business Travel

Multicultural Meetings and Events Will Be Key as Minorities Become the Majority

Bringing more multicultural groups to a destination for meetings and events isn’t just good business. It's also good for local communities and future tourism, too.

Lisa Skriloff, Skift | 7 years ago

Multicultural Meetings and Events Will Be Key as Minorities Become the Majority

Business Travel

The Next-Gen Conference Speaker Is Sensitive — Meetings Innovation Report

Finding the best speakers for a meeting or event involves much more than asking whether they’ll be entertaining or not. What really matters most is whether they’re interactive, sensitive, and most of all, relevant.

Deanna Ting, Skift | 7 years ago

The Next-Gen Conference Speaker Is Sensitive — Meetings Innovation Report

Business Travel

What Are Conferences Looking for in a Speaker? Interactivity and Sensitivity

This is not your grandfather's keynote. Choosing the right speaker to engage an audience is more complex than ever before. And that's a good thing.

Jaimie Seaton, Skift | 7 years ago

What Are Conferences Looking for in a Speaker? Interactivity and Sensitivity
Free Read

Meetings

Free Report: Defining Conventions as Urban Innovation and Economic Accelerators

The meetings and conventions industry is evolving into a global innovation distribution channel. The challenge is mapping and measuring those long-term impacts.

Meetings Mean Business + Skift | 7 years ago

Free Report: Defining Conventions as Urban Innovation and Economic Accelerators

Business Travel

How the Meetings Industry Is Attempting to Redefine Its Value Proposition

The Joint Meetings Industry Council's "Iceberg" project is ambitious in terms of defining the value of the meetings industry more holistically, but there are a lot of challenges to provide the indepth case studies required to quantify that successfully.

Greg Oates, Skift | 7 years ago

How the Meetings Industry Is Attempting to Redefine Its Value Proposition

Business Travel

Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness

Washington, D.C. is promoting its high degree of inclusivity and diversity in the region's tech sector, compared to the national average, as a competitive advantage to attract more technology conventions and drive long-term economic growth for a broader cross-section of local communities.

Greg Oates, Skift | 7 years ago

Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness