Marriott International News

The journey of the largest hotel chain in the world, Marriott International, Inc. – now with more than seven thousand hotel, residential, and timeshare properties – began with a root-beer stand in Washington, D.C. in 1927 started by J. Willard and Alice S. Marriott. Following its $13.3 billion acquisition of Starwood Hotels & Resorts in 2016, it became the largest global hotel company. It currently commands a mammoth portfolio of more than two dozen hotel brands such as JW Marriott Hotels, The Ritz-Carlton, The Luxury Collection, Delta Hotels, Marriott Vacation Club, Le Méridien, Sheraton Hotels and Resorts, Courtyard, Fairfield, and W Hotels. Its properties contain nearly a million and a half rooms worldwide. Through its premier loyalty program Bonvoy, it is engaged in partnerships with the likes of United Airlines, Uber, American Express, Hertz, and others to optimize customer engagement.

How Marriott Is Transforming the All-Inclusive Segment Through Loyalty

With consumer demand for immersive resort experiences escalating, All-Inclusive by Marriott Bonvoy is gaining momentum, rooted in the company’s expansive loyalty program and award-winning brands. Brian King, president of Marriott International Caribbean & Latin America, spoke with SkiftX about Marriott’s leadership in the future of the sector.
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