Articles tagged “marketing”

New Orleans managed to triple its impressions with a relatively small budget by finding their target visitors where they already looked online and by investing in quality content that engaged and piqued the interest of those travelers.

We should just declare "Happy" song as the travel slogan of the planet. It's much better than any organized marketing effort, really.

Snackable videos are still underexploited by brands, but as platforms such as Twitter and Instagram become more multi-format, travel brands will have an opportunity to experiment and expand.

By collaborating with the public to build a better hotel experience, Marriott has shown a surprising willingness to take risks and embrace relationship marketing in an effort to rework its reputation among next gen travelers.

Ryanair's smooth marketing move might cause flyers to take a closer look at the carrier's changes, but it doesn't erase the fact that the airline still charges for almost all add-ons, flies to airports far from city centers, and has fares to attract the rowdiest of passengers.

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

Same-sex couples are some of the most sought after tourists today with destinations quickly realizing the increase in visitors and spending that results from proving to be an open and accepting vacation spot.

Travel consumers have voiced their demand for hotel brands to inject more compelling travel content into their websites. It seems Peninsula Hotels was listening.

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.