Articles tagged “marketing”

It'll take more than a brand campaign to revive Hotwire, but Expedia's investment in its mobile product along with increased awareness could help the deal-maker earn back some market share.

The LGBT community is one of the fastest growing demographics targeted by hotel brands making this campaign less of a marketing luxury and more a necessity in today's competitive atmosphere.

It's not always easy to make a necessary business flight or hotel room conference call look attractive, but these brands achieve just that by adding humor and design to what would otherwise be a very boring 30 seconds.

Although travel brands can no longer ignore social networks, it appears they are more focused on engaging their communities than investing the millions of ad dollars that sites are after.

The Netherlands' challenge of getting tourists out of the capital and into the countryside is one that several European destinations can understand. Identifying different market's primary interests in the first step in wooing them away from the big city.

The campaign is less about getting people to come to Brazil for the World Cup and more about raising awareness of the destination and culture outside of this summer's games in an effort to attract tourists in the long term.

By sharing real world business advice from top Millennial entrepreneurs and their mentors, Fairfield Inn & Suites found a clever way to inspire and connect with its young business travel customer.