Articles tagged “marketing”

This month's social phenomenon, the ALS challenge, shows that consumers love to get behind a cause. It's one of the quickest ways to make a brand more appealing to new and seasoned customers.

Southwest certainly knows how to break up the monotony of a flight and to use social media to get publicity for a local festival and partnership that would normally elicit only big yawns.

Raising awareness of what a destination actually offers visitors is a great start to attracting them and OKC has plenty of work to do to reach new markets.

It's no longer enough to create promotional content that simply lists a destinations' attractions. Content that actually engages and informs readers to form relationships and build loyalty is the new reality in destination marketing.

Much like lie-flat seats and mobile check-ins, menus designed by celebrity chefs have gone from a special feature to a standard for major carriers. Airlines can continue to set themselves apart by moving the end product beyond edible to delectable.

An ad's sole purpose can be showcasing a part of a destination or experience that most customers don't know about, but it must connect that element back to the whole in order to drive bookings.

Omni is moving a step beyond content marketing to put on live events that give, in this case career advice, in order to receive, brand loyalty and (hopefully) new business.

These travel ads go one step beyond promotion to include insights and humor that would be entertaining even without the marketing play.

We’re launching a new annual State of Travel presentation. Inspired in part by Mary Meeker’s annual Internet Trends presentations over the last decade, Skift has developed its version of a…

Amid a growing obsession around experiential travel, brands and destinations can better communicate with potential visitors through inspirational messages than facts and figures.