Skift Take

Raising awareness of what a destination actually offers visitors is a great start to attracting them and OKC has plenty of work to do to reach new markets.

Oklahoma City Convention & Visitors Bureau is proud of its recent urban rejuvenation and plans to spread the word about its progress to potential tourists and meeting planners with a brand new campaign.

The city’s convention and visitor bureau held several research groups over the past year that found locals and recent visitors enjoyed the destination, but those unfamiliar with the city had a much more negative view of it.

In an effort to publicize its change, Oklahoma City is pushing the hashtag #SeeOKC to encourage visitors and locals to share photos, videos and other content that highlights its businesses and attractions.

The city will be also be sharing its new logo, which incorporate the Skydance Bridge, and tagline, “OKC-ing is Believing,” via digital billboards.

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Tags: branding, marketing

Photo credit: Oklahoma releases new logo as part of its marketing campaign. Oklahoma City Convention & Visitors Bureau

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