Articles tagged “marketing”

Boutique properties have the freedom to experiment more than their larger, corporate peers, and they need to just to stand out from the noise.

Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. Understand what really pays off, and what smart brands will be doing next.

Travel brands will work to drum up as many sales as possible in the next five weeks. When the holiday season ends, travel purchases tend to drop for one or two months.

Travel marketers are becoming more savvy at relaying emotion than product, whether than be a place or airplane seat, in a bid to attract aspirational customers.

More destinations and flag carriers should join forces to produce such high-quality content that highlights attractions beyond the predictable ones.

Airlines are slowly following hotels in making the shift from simple services to lifestyle brands that require distinct personalities to promote.

Airbnb has more good design sense in its little pinky than most companies have in their entire executive suite, so you just know this is going to look fantastic. We just hope the content won't be as ridiculous as Airbnb's misleading marketing.

Finding a winning marketing formula is every brand's goal; however, most are too slow to iterate in hopes of finding out what it is.

Tokyo showed it was a safe bet for the 2020 Olympics given widespread instability happening in other countries, so snagging the top spot on FutureBrand's index is a window into the positive impact Olympic host cities can have on a country's brand perception.

There's a shift in the way smart hotels are marketing themselves. Big budget ads and single-track campaigns are being put on the back burner as marketers move towards personalization, continious conversations, and guest-centricity.