Articles tagged “marketing”

E-mail marketing has entered an era of maturity and travel brands, like never before, are poised to reach consumers in new and innovative ways.

Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.

Lifestyle branding has become mainstream, but it's only a matter of time before sophisticated consumers begin to question the concept of a life well-traveled and whether the companies' actual products deliver on the message that they're pushing.

Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.

As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.

The Roaming Gnome himself whispers to us that he is very happy about the Expedia acquisition of Travelocity. It was touch and go under Sabre ownership for such a long time as Sabre, with priorities elsewhere, totally bungled ownership of Travelocity and Lastminute.com.

Preferred Hotel Group has likely evolved the most of any of its peers throughout its existence and continues to do so by tracking and adapting to the needs of specific customers segments.

Travelers in many global cities complain that it's difficult to meet locals in their interactions with hotel, tour or transportation staff; however, having a truly global view means traveling by means of meeting someone new, no matter the location.

When even destinations are telling visitors to put down the technology, it must mean that most are missing out on authentic experiences by seeing it through a lens of their phone or preconceived notions.