Articles tagged “marketing”

These organizations are facing competition from major hotel groups for the first time, but their relationship with independent properties and brand trust among consumers will keep them business even as independent sector heats up.

We were sad to see Scanorama go away but we're happy something more ambitious took its place.

The best travel ads double as mini vacations whose scenes transport the viewers to another place... and convince them to book a trip when their minds return to the desk.

North American DMOs are starting to shift content marketing efforts to the meeting side to align with the shift to more content-oriented, education-based group sales strategies.

New Zealand knows its niche as an outdoors and adventure destination and plays that specific card only to the travelers that have already show interest in similar activities. Playing any other angle is a waste of time for the distant destination.

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. The trick is learning how to get started.

Although the jump in funding will help Visit California embark on more ambitious marketing projects in more markets, the amount of time and procedure it took to make it happen highlights the achilles heel of the destination marketing industry.

Airlines have a locked-in five minutes that they can appeal to flyers and, if they play it right, broadcast to others. Air New Zealand has played it better than others.

The New7Wonders' initial campaigns grabbed the media's attention, but vague intentions and a lack of transparency have helped it sink into insignificance.

It can be difficult to determine whether travel companies are selling daydreams and memories or luggage and plane tickets today as brands align themselves with experiences rather than the details of their products.