Articles tagged “marketing”

Barcelona's reputation as both a Spanish and international destination is part of what makes it the region's greatest draw, which also translates into visits up and down Catalonia's Mediterranean coast.

Travel brands often end up sharing the same message leading to tired campaigns. Focusing on just one element of the experience adds a fresh perspective that could attracts new customers.

The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.

Smart travel brands willing to stretch the definition of who they are and what they provide can offer as many opportunities for connection and discovery as alternative travel platforms, but changing the status quo — especially at large corporations — is a timely and costly task.

There's no one way to make a destination appealing and timely in 60 seconds or less. Each of the techniques employed by this week's featured brands work for a certain audience.

Adding live streaming capabilities to drone videos ups the ante for savvy travel brands looking for innovative marketing campaigns that engage travelers before and after a trip.

SeaWorld is launching its newest counterattack against critics, albeit a little late in the process.

Even if consumers don't recognize a state tourism slogan, its ability to facilitate the organization of the state's tourism industry around a single theme or message should help boost the destination's long-term branding and attractiveness.

We're slightly disappointed that Grey didn't run with the opportunity to make national parks as sexy as we know they have the potential to be and hesitant of the campaign's high expectations.

Brand perception today is built one digital asset, video or campaign at a time. The faster that brands understand who they are and how to share that message, the easier it will be to attract their target customer base.