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Articles tagged “marketing”

Hotels

The cultural cliches the travel industry uses for Chinese tourists

Our "favorite" cliche is "Chinese don’t really plan their trips" and "Chinese eat quickly."

The cultural cliches the travel industry uses for Chinese tourists

Tourism

Colombia’s poor country branding stands in its way to becoming a tourism powerhouse

Colombia’s public image still suffers from its violent past and even if it repairs its public image, outdated transportation infrastructure and a lack of tourism leadership may limit the country’s ability to take advantage of its natural resources.

Colombia’s poor country branding stands in its way to becoming a tourism powerhouse

Hotels

Canadian hotels see little growth in 2012 thanks to stagnant tourism industry

Hotel growth remains sluggish as a direct effect of a stagnant tourism industry in 2012 due to poor exchange rates, a shrinking tourism-marketing budget, and increased visa requirements.

Canadian hotels see little growth in 2012 thanks to stagnant tourism industry

Airlines

Virgin Atlantic launches global marketing campaign that turns staff into superheroes

It’s possible Branson really does believe that his pilots and flight attendants have dreamed of flying Virgin since the day they were born.

Virgin Atlantic launches global marketing campaign that turns staff into superheroes

Media and PR

City tourism boards expand their online influence with new social integration

There are multiple travel apps that attempt to integrate social media and destination content, but tourism boards are in a better position to leverage the tools given their established authority and influence -- and relatively deep pockets.

City tourism boards expand their online influence with new social integration

Skift Originals

SkiftAds of the Week: Zurich, Delta Air Lines, Best Western, and RwandAir

Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.

SkiftAds of the Week: Zurich, Delta Air Lines, Best Western, and RwandAir

Skift Originals

SkiftAds: The most viral travel video ads of 2012

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.

SkiftAds: The most viral travel video ads of 2012

Skift Originals

Jordan’s new tourism push around Lawrence Of Arabia’s 50th anniversary HD re-release

Jordan's the only country in that region that's safe enough these day. It has been making a concerted push since Arab Spring, especially in digital arena, to make people aware of that fact.

Jordan’s new tourism push around Lawrence Of Arabia’s 50th anniversary HD re-release

Tourism

Where will the next spurt of growth for NYC tourism come from?

Global potential is big, but offline events/campaigns cost a lot, so NYC's tourism will need to develop digital and social media chops to use all cost-effective channels, something it is lacking for now.

Where will the next spurt of growth for NYC tourism come from?

SkiftX

Brand USA reboots for version 2.0 with new CEO and new vision

Brand USA touted the success of its first marketing push, but Thompson’s plans for a new focus on local collaboration suggests that version 1.0 wasn’t such a success after all.

Brand USA reboots for version 2.0 with new CEO and new vision