Articles tagged “marketing”

Film-inspired tourism got visitors interested in New Zealand a decade ago, and other countries are slowly waking up to what a giant, organized business it can be.

With Emirates waiting for its Qantas codesharing deal to be approved, it has a bigger role to help market Australia to the world, and selfishly so.

An old boys' club mentality and careless spending practices won't cut it, if indeed the latest Congressional allegations about Brand USA are true. Meanwhile, it is premature to pass judgment on Brand USA's marketing efforts. That verdict will come when visitors' numbers come out next year.

Though China's an example here, happens all the time in India as well. In a globally connected world, U.S. and European brands can't just work off foreign brand aura, the positioning has to be consistent enough.

Our favorites are Bengal Tourism and Turkish Airlines.

As destination marketing campaigns go, an integrated ad with the new James Bond movie is a smart move. Out of the immediate context, it falls flat.

The "non-aviation segments" are increasingly playing a bigger role for airports, and that means airports brand themselves as more than just transport facilities, with full service capabilities where consumers spend more time and money.

Concur has plenty of loose change for these types of investments, some of which will pay off by spurring innovation and tighter company-to-company relationships.

For now the audience for individual travel bloggers is minuscule, so consumer effects are still unknown despite the claims, but over time the travel industry will have to answer questions about "buying" influence.

BrandUSA has hyped itself a bit too much since it was launched, and has gone though its share of management troubles. Now it needs to keep its head down and deliver.